It's not being 'stingy', it's being smart: The luxury of paying like a local

The "Bitter Taste" of the Tourist Face

There is a dangerous myth in Riviera Maya Real Estate: "If my guest pays $300 USD per night, they don't mind paying $50 USD for a taxi or $1,000 MXN cover at a beach club."

False. Having money does not mean wanting to give it away. In fact, people with financial success are usually the ones who most hate feeling like they are being 'fooled'.

When a guest arrives at a Beach Club and finds out that the cover charge is $1,200 MXN (non-refundable) just for setting foot on the sand, or that the taxi charges three times as much for being a foreigner, a defense mechanism is activated: distrust. That feeling of "they are scamming me" sours any vacation, no matter how beautiful your pool is.

Bella enters as the host's 'Honesty Filter.' Through the QR, Bella gives the guest the information that only those of us who live here know:

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• Beach Clubs with purpose: "Don't go to X, go to this other one; there's no cover charge, just a minimum consumption, and the sunbeds are better."

• The transportation dilemma: "If you want to save money and move around like a local, take the bus at this corner; you'll save $800 pesos on a taxi."

• No fine print: Bella explains how much is fair to pay, so that the guest decides where to spend (and generally spends more when they feel they are not being forced).

When you give your guest the power to choose and to save intelligently, you take a weight off their shoulders. That peace of mind of 'no one is taking advantage of me' is the best luxury service you can offer.

The next step: Discover how the best accommodations are automating their communication and reclaiming hours of their day. Delegating repetitive tasks to a smart assistant is the key to scaling your income and reviews without sacrificing your free time.